PowerhousePlus Deploys StarBak’s Digital Signage for Shopping Mall Kiosks; Provides Central Management of Video Kiosks across Southern California
ESCONDIDO, Calif. and WALTHAM, Mass.–(BUSINESS WIRE)–Dec. 8, 2005–PowerhousePlus, the nation’s premier membership community for homeowners, announced today that it has deployed the digital signage module of StarBak’s Integrated Network Video (INV) solution in shopping mall kiosks deployed throughout southern California. StarBak Communications(R) is the leading provider of integrated network video solutions that allow organizations to simply and easily create, manage, deliver and display video-based applications over IP networks.
PowerhousePlus offers homeowners unprecedented access to hundreds of approved partners such as realtors, lenders, contractors, designers, pool and spa, carpet cleaning, and more - all at a guaranteed best price, special discounts and benefits. Using the StarBak INV solution and digital signage offering, PowerhousePlus is able to access consumers directly via high-impact video kiosk displays in shopping malls. With INV, PowerhousePlus is now able to more effectively target its intended audience by remotely controlling the video content for hundreds of displays, and by varying the playlists of still images and videos throughout the day.
“PowerhousePlus is rapidly expanding its network of kiosks that use digital signage to target homeowners in high traffic areas, like shopping malls,” said Edward Rigney, general manager of PowerhousePlus. “We looked at a lot of digital signage solutions, but none provided the right mix of scalability, content management and content delivery that we found with StarBak. StarBak’s INV is the next generation of digital signage, and it’s working for PowerhousePlus.”
“Digital Signage is about targeting an audience with the right content, at the right time, and in the right place — whether that audience is corporate employees in a cafeteria, or consumers in a shopping mall,” said Gregory Casale, chief executive officer of StarBak Communications. “Because PowerhousePlus is deploying kiosks at such a fast rate, and their content changes so often throughout the day, they required an enterprise-class solution. We’re pleased that StarBak INV met those requirements, and are excited to be working with such a dynamic company.”
About PowerhousePlus, Inc.
PowerhousePlus is where today’s homeowner will find hundreds of approved partners to fill every home services need–Partners dedicated to quality, fairness and customer satisfaction. Through PowerhousePlus membership, homeowners gain access to contractors, plumbers and painters; cabinet, closet and kitchen specialists; pool, spa and patio services. For more information, visit www.powerhouseplus.com
About StarBak Communications, Inc.(R) - Where video applications converge.
StarBak Communications provides a complete IP-based video communications platform that allows organizations to simply and easily create, manage, deliver and display video applications. StarBak’s solutions are used by hundreds of companies worldwide, including many of the Fortune 500, government agencies, and educational institutions. StarBak solutions are available through a network of value-added resellers and full-service integrators. StarBak is a fully authorized, licensed and certified partner for Microsoft Windows Media. StarBak technology is also available to OEMs requiring Windows Media streaming capabilities in Linux and UNIX-based devices. For more information, visit http://www.starbak.com
StarBak Communications, Inc.(R) and StarBak(R) are registered trademarks of StarBak Communications, Inc. Other product or service names mentioned herein are the trademarks of their respective owners.